INFLUENCE OF LOGISTICS MANAGEMENT PRACTICES ON PERFOMANCE OF OIL MARKETING COMPANIES IN NAIROBI COUNTY, KENYA

FLORA OMUHAKA MANGALA, DR. MAKORI MORONGE (Ph.D)

Abstract


The purpose of the study was to examine the influence of logistics management on performance of oil marketing companies in Nairobi County, Kenya. The study was restricted in scope to cover only downstream oil marketing companies in the Kenyan oil industry especially those that had operations in Nairobi County, Kenya. The study was done in major oil firms that presented a true representation of the Kenyan oil industry in all aspects. The target sample population of the study was 164 employees drawn from different oil marketing companies in Nairobi County. According to the regression analysis there existed a relationship between independent variables and dependent variable with a correlation coefficient of 0.799. It showed that the independent variables in the study were able to explain 63.80% variation in the performance of the oil marketing companies while the remaining 36.20% was explained by the variables or other aspects outside the model. There is need for the firms to have a good coordination on the transport mechanisms as this would bring the benefits to a maximum. The study recommended that the organizations need to adopt he usage of auto-ID technologies can improve accuracy. The of ID technologies is encouraged since it will help in product marking to realize accuracy and efficiency to effectively enhance their operations. The organizations need to invest in the information management because  the  flow  or  movement  of  materials  or  money  is  usually  triggered  by associated information  movement. This may offer the good design of supply chain and improve in supply chain performance of the firms.

Key Words: Supplier Management, Transport Management, Warehouse Management, Information Management, Marketing companies

CITATION: Mangala, F. O., & Moronge, M. (2019). Influence of logistics management practices on performance of oil marketing companies in Nairobi County, Kenya. The Strategic Journal of Business & Change Management, 6 (1), 440 – 457.


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DOI: http://dx.doi.org/10.61426/sjbcm.v6i1.1067

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