INFLUENCE OF DYNAMIC CAPABILITIES ON COMPETITIVENESS OF ORGANISATIONS IN TELECOMMUNICATION INDUSTRY: A CASE OF SAFARICOM PLC
Abstract
This study aimed at establishing the influence of dynamic capabilities: knowledge management capabilities, ICT capabilities, innovative capabilities and physical infrastructural capabilities on the competitiveness of organizations in the telecommunication industry with specific focus on Safaricom PLC. The study used evolutionary economics, resource based theory and the dynamic capabilities theory. Descriptive design was used. The population of target included the 56-top level, middle level and lower level managers at the Safaricom PLC Headquarters. The size of the sample was 48 people selected using Stratified random sampling. The study did a collection of primary and secondary data. Primary data was obtained by use of questionnaires. For secondary data, it was collected from publications, books and journals. This study used descriptive statistics in the analysis of data collection through the help of the SPSS. In addition, correlation was calculated in order to determine how the independent variables associated with dependent variable. The researcher then adopted employed a multiple regression approach to test the association between the capabilities of the management and marketing and innovation capabilities in Safaricom PLC on the other. The study found that organizational competitiveness at Safaricom PLC was positively influenced by knowledge management capabilities, ICT capabilities, Innovative capabilities and marketing infrastructural capabilities as all the p values were significant hence the relationships were significant. Innovative capabilities emerged to be the most significant dynamic capability at Safaricom PLC. The study hence recommended that Safaricom PLC should ensure that it is innovative enough to take up any opportunity for business that may arise and ensure that it develops products that matches changing scenarios in the market whether permanent or temporary.
Key Words: Knowledge Management, ICT Capabilities, Innovation, Infrastructural Capabilities, Telecommunication Industry
CITATION: Kinuthia, M. W., & Deya, J. (2019). Influence of dynamic capabilities on competitiveness of organisations in telecommunication industry: A case of Safaricom PLC. The Strategic Journal of Business & Change Management, 6 (2), 1088 –1099.
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DOI: http://dx.doi.org/10.61426/sjbcm.v6i2.1173
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