INFLUENCE OF COMPETITIVE INTELLIGENCE ON THE RELATIONSHIP BETWEEN STRATEGY FORMULATION AND PERFORMANCE OF COMPANIES LISTED ON NAIROBI SECURITIES EXCHANGE IN KENYA
Abstract
The objective of this study is to determine the influence competitive intelligence as a moderating factor in the relationship between strategy formulation and performance of firms listed on Nairobi Securities exchange. The study adopted census method of research design. This study employed both primary and secondary data collection techniques. In addition, questionnaires as tools for information gathering was utilized to gather information. The hypothesis were be tested using Pearson correlation, F-test, t-test and Multiple Regression Analysis with the aid of Statistical Package for Social Science version 22.0. Findings were presented through descriptive statistics by use of mean, median, standard deviation and analysis of variance. Inferential statistics was used to test statistical hypothesis. Regression analysis was applied to estimate the relationship among variables. The study found that there is positive relationship between strategic formulation and firm performance. Arguably, it is important for firms to effectively use their resources and technology to deliver innovative products and services to their customers as this will enable them to achieve and sustain competitive advantage. The study concluded that strategic formulation has effect on company performance.
Key Words: Strategy Formulation, Company Performance, Competitive Intelligence, NSE
CITATION: Wathe, J. M., Iravo, M. A., Nzulwa, J., & Rukia, A. (2019). Influence of competitive intelligence on the relationship between strategy formulation and performance of companies listed on Nairobi Securities Exchange in Kenya. The Strategic Journal of Business & Change Management, 6 (2), 1619 –1634.
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DOI: http://dx.doi.org/10.61426/sjbcm.v6i2.1208
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