EFFECT OF STRATEGIC MANAGEMENT PRACTICES ON ORGANIZATIONAL GROWTH: A CASE OF DIAMOND TRUST BANK

RODGERS OBETELE KARANI, DR. ROBERT GITAU (Ph.D)

Abstract


This research study focused on investigating the effect of strategic management practices on organizational growth. The study aimed at establishing how effect of strategic partnerships, effect of service innovation and agency banking, result of technology and outcome of customer experience Management strategies on the organizational growth of DTB. To achieve this, the researcher reviewed both theoretical and empirical literature and proposed the research methodology that addressed the gaps identified in literature as well as answer the stipulated research questions. This research study adopted a descriptive research design approach. The study preferred this method because it allowed an in-depth study of the subject. To gather data, structured questionnaire was used to collect data from 50 senior managers. Once collected, data was analyzed using descriptive and inferential statistics. Quantitative data was analyzed using multiple regression analysis. The qualitative data generated was analyzed by use of Statistical Package of Social Sciences (SPSS) version 20. The response rate of the study was 96%. The findings of the study indicated that technology adoption, strategic partnerships, customer experience management and agency banking have a positive relationship with organizational growth. Finally, the study recommended that banks should embrace strategic management practices so as to improve organizational growth and further researches should to be carried out in other institutions to find out if the same results can be obtained. 

Key Words: Technology Adoption, Strategic Partnerships, Customer Experience Management, Agency Banking, Organizational Growth

CITATION: Karani, R. O., & Gitau, R. (2019). Effect of strategic management practices on organizational growth: A case of Ddiamond Trust Bank. The Strategic Journal of Business & Change Management, 6 (2), 2100 – 2117.


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DOI: http://dx.doi.org/10.61426/sjbcm.v6i2.1242

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