INFLUENCE OF SUPPLY CHAIN MANAGEMENT PRACTICES ON THE PERFORMANCE OF FAST MOVING MANUFACTURING FIRMS IN NAIROBI CITY COUNTY, KENYA

PAULINE NJUGUNA, DR. MAKORI MORONGE (Ph.D)

Abstract


This study sought to identify the influence of supply chain management practices on the performance of fast moving goods manufacturers in Nairobi County, Kenya. Additionally, the study aimed to identify the influence of supply chain elements such as purchasing, distribution, operation, and integration on the performance of fast moving manufacturing firms. The study used descriptive survey design and the target population was 51 fast moving goods manufacturers in Nairobi County, Kenya.  Primary data was collected by use of structured questionnaires through drop and pick method. The research instrument generated quantitative data, which was analyzed by the use of descriptive and inferential statistics. Purchasing had a positive influence on the performance of fast moving goods manufacturers in Nairobi County (β1=0.521, p-value=0.000). Secondly, distribution had a positive influence with (β2=0.345, p-value=0.001). Additionally, operation indicated a (β3=0.260, p- value=0.004). Finally, the model indicated that integration had a weak positive influence on the performance of fast moving goods manufacturers (β3=0.123, p- value=0.019). The r-squared in this study was 0.767, which implied that the four independent variables explained up to 76.7% of the dependent variable. F-critical was (2.606). The study concluded that fast moving manufacturing companies in Nairobi County were using supply chains management practices such as purchasing, distribution, operations, and integration. The study also concluded that supply chain management practices had a significant influence on the performance of manufacturers in Nairobi County. The study found that fast-moving manufacturers companies did not exchange information that helped establish business planning and did not share proprietary information with suppliers through an effective integration system. In addition, fast moving goods manufacturing companies did not achieve effective purchasing practices due to lack of evaluating their suppliers frequently and had no compatible communication and information system with their supplier.

Key Words: purchasing, distribution, operation, integration, manufacturing firms

CITATION:  Njuguna, P., & Moronge, M. (2019). Influence of supply chain management practices on the performance of fast moving manufacturing firms in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 6 (3), 679 – 693.


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DOI: http://dx.doi.org/10.61426/sjbcm.v6i3.1349

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