INFLUENCE OF ORGANIZATIONAL INNOVATION ON COMPETITIVE ADVANTAGE IN LOGISTICS FIRMS IN MOMBASA, KENYA
Abstract
The study sought assessed the effect of organizational innovation on competitive advantage of logistics firms. Specifically the study assessed the effect of process innovation‚ service innovation‚ product innovation and administrative innovation on competitive advantage in logistics firms in Mombasa County in Kenya. The research problem was studied through the use of descriptive research design. Probability sampling design was used based on the concept of random selection. Stratified proportionate random sampling technique was used to select the sample. The study targeted 82 branch managers of the selected logistics firms. Descriptive and correlation analysis was employed to analyze data. A structured questionnaire was used to collect the primary data which was administered using drop-pick-later method. The researcher administered questionnaires individually to employees of the five selected logistics firms. The quantitative data collected was analyzed by the use of descriptive statistics using SPSS and presented using tables. This was done tallying up responses, computing percentages of variations in response as well as describing and interpreting the data in line with the study objectives and assumptions through use of SPSS. The researcher conducted a multiple regression analysis so as to determine the relationship between competitive advantage and variables of the study. The study revealed that organizational innovation had a statistically significant effect on competitive advantage of logistics firms in Mombasa County. Process Innovation had a statistically significant effect on competitive advantage of logistics firms in Mombasa County. Service Innovation had a statistically significant effect on competitive advantage of logistics firms in Mombasa County. Product Innovation had a statistically significant effect on competitive advantage of logistics firms in Mombasa County. Administration Innovation had a statistically significant effect on competitive advantage of logistics firms in Mombasa County. The study concluded that implementation of process, service, product and administrative innovations results in an improvement in firm competitiveness
Key terms: Competitive Advantage, Innovation, Marketing Innovation, Organizational Innovation, Process Innovation, Product Innovation, Service Innovation
CITATION: Benadate, C. W., & Kising’u, T. M. (2019). Influence of organizational innovation on competitive advantage in logistics firms in Mombasa, Kenya. The Strategic Journal of Business & Change Management, 6 (4), 105 – 119.
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DOI: http://dx.doi.org/10.61426/sjbcm.v6i4.1375
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