MARKET INNOVATION AND EMPLOYEE PERFORMANCE OF BOTTLED WATER COMPANIES IN PORT HARCOURT, NIGERIA
Abstract
This study examined the relationship between market innovation and employee performance of bottled water companies in Port Harcourt. The study adopted a cross-sectional survey in its investigation of the variables. Primary data was generated through self- administered questionnaire. The population of the study was 167 employees of ten selected bottled water companies in Port Harcourt Nigeria and a sample of 117 was calculated using the Taro Yamane’s formula for sample size determination. The reliability of the instrument was achieved by the use of the Cronbach Alpha coefficient with all the items scoring above 0.70. The hypotheses were tested using the Spearman Rank Order Correlation Coefficient with the aid of SPSS version 23.0. The tests were carried out at a 95% confidence interval and 0.05 level of significance. The study findings revealed that there is a significant relationship between market innovation and employee performance of bottled water companies in Port Harcourt. The study recommended that management of bottled water companies should adjust their policy on innovation and create more room for advancement of ideas.
Keywords: Market Innovation, Employee Performance, Timeliness, Effectiveness, Efficiency
CITATION: Onwughalu, N. & Konya, K. T. (2019). Market innovation and employee performance of bottled water companies in Port Harcourt, Nigeria. The Strategic Journal of Business & Change Management, 6 (4), 1470 – 1480.
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DOI: http://dx.doi.org/10.61426/sjbcm.v6i4.1482
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