STRATEGIC ADAPTABILITY AND ORGANIZATIONAL SURVIVAL OF MEDIA HOUSES IN BAUCHI STATE, NIGERIA
Abstract
This paper investigated the relationship between strategic adaptability and organizational survival of media houses in Bauchi State. The study adopted a cross-sectional survey in its investigation of the variables. Primary data was gathered through structured questionnaire. The population of the study was 34 managers and supervisors of 3 radio broadcasting firms in Bauchi State. The reliability of the instrument was achieved by the use of the Cronbach Alpha coefficient with all the items scoring above 0.70. The hypotheses were tested using the Spearman’s Rank Order Correlation Statistics. The tests were carried out at a 95% confidence interval and a 0.05 level of significance. The finding revealed that there is a significant relationship between and organizational survival of media houses in Bauchi State. The study recommended that management of media house should carve out and maintain viable markets for their products/services by constantly rearranging their roles, relationships and managerial processes to achieve their vision and mission.
Keywords: Strategic Adaptability, Organizational Survival, Internal Structuring External Structuring
CITATION: Adelaiye, M. B. O., Adubasim, I. E., & Adim, C. V. (2020). Strategic adaptability and organizational survival of media houses in Bauchi State, Nigeria. The Strategic Journal of Business & Change Management, 7(1), 642 – 652.
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DOI: http://dx.doi.org/10.61426/sjbcm.v7i1.1557
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