EVALUATION OF ADVOCACY DECISION MAKING PRACTICES ON PERFORMANCE OF SACCOs IN KAKAMEGA COUNTY; KENYA

PAUL NGUTUGU BULUMA, DR. JOYCE AMUHAYA (Ph.D)

Abstract


Globally, competitive advantage of an organization depends primarily on how well its human resources are managed especially when the quality of the decisions made by the management is in relation to their development. Due to increasing competition, the organization is required to constantly revise its product and service mix and managerial methods to increase productivity. Decisions can be costly or beneficial depending on the approach to the decision-making process used and the quality of the decisions made. While the impact of erroneous decision making at the lower levels of the firm are at times costly, the situation could be more pronounced even catastrophic when the erroneous decision was made at a higher managerial level in the firm. Therefore, the objective of this study was to evaluate the influence of Advocacy decision making Practices on performance of SACCOs in Kakamega County; Kenya. Descriptive Survey research design was employed and stratified random sampling technique adopted on the target population. The study used self-administered questionnaires as data collection instruments. Data was analyzed using both descriptive and inferential statistical methods with the aid of the Statistical Package for Social Sciences (SPSS) version 25.0 computer software. The results were then presented in tabular summaries. The results revealed that advocacy decision making practice has significant positive effect on performance of SACCOs in Kakamega County; Kenya. The study recommended that management of SACCOs are advised to consider the opinions of all interested parties prior to arriving at decisions that are bound to have strategic effects on the operations of those firms. The foregoing is likely to avoid conflict among stakeholders and in particularly the implementers of decisions made and also the parties that are targeted to be impacted by those decisions.

Key words; Advocacy Decision Making Practices, Performance

CITATION:  Buluma, P. N., & Amuhaya, J. (2020). Evaluation of advocacy decision making practices on performance of SACCOs in Kakamega County; Kenya. The Strategic Journal of Business & Change Management, 7 (4), 1108  – 1117.


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DOI: http://dx.doi.org/10.61426/sjbcm.v7i4.1845

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