EDUCATION-CENTERED CSR STRATEGY PERFORMANCE OF PUBLIC UNIVERSITIES IN KENYA
Abstract
Africa experienced a proliferation of Public and Private Universities in the last two decades as more and more people of all demographic categorizations yearned for education. This led to massive increase in student numbers that was however, not matched by expansion of infrastructure to suit these needs. The increase in numbers resulted in stiff competition and inadequate funding, especially of public Universities that negatively impacted on service delivery. As a result, many Universities adopted strategies that would contribute to their sustainability performance. One such strategy which has been adopted is Corporate Social Responsibility. This study aimed to assess the role of education centred CSR strategy on performance of Public Universities in Kenya. It adopted the strategic choice theory and sampled a total of 306 respondents from selected Public Universities in Kenya. A semi structured questionnaire was used. The findings showed that the education centred strategy positively influenced the performance of these Universities. It therefore recommended that Universities should embrace such strategies since they contribute to the economic and social development of such institutions.
Key Words: Corporate Social Responsibility, Public Universities in Kenya
CITATION: Kinyanjui J. N., Juma, D., Njeru, A., & Onyango, J. (2021). Education-centered CSR strategy performance of public universities in Kenya. The Strategic Journal of Business & Change Management, 8 (2), 66 – 75.
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DOI: http://dx.doi.org/10.61426/sjbcm.v8i3.2026
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