EFFECTS OF GREEN DISTRIBUTION ON THE ORGANIZATIONAL PERFORMANCE OF SUGAR SUB-SECTOR IN KENYA
Abstract
The main objective of this study was to assess the effects of Green Distribution on the organizational performance of sugar sub-sector in Kenya. The study employed descriptive research design. The target population was 600 respondents comprising of the management of sugar companies in Kenya, sugarcane farmers and sugar importers and exporters. Stratified random sampling was used with sample size of 30% of the target population, which comprised of 180 respondents. The study collected data using questionnaires. The study adopted both qualitative and quantitative data analysis techniques. This study used SPSS Version 21 and Microsoft word tools to aid in data analysis. Regression analysis was used to establish the relationship between the variables. Data analysis was conducted using descriptive and inferential statistics by use of hierarchical moderated multiple regression analysis. The study established that green distribution is a critical component in cost mitigation and performance enhancement in the sugar sector. The study recommended manufacturing firms should embrace the use of re-usable packaging material, recyclable packaging material, non-hazardous packaging material, bio-degradable packaging material, reduced packaging material and low-density packaging material.
Key Words: Green Distribution, Sustainable Supply Chain
CITATION: Panya, K. O., Ochiri, G., Achuora, J., & Gakure, R. W. (2021). Effects of green distribution on the organizational performance of sugar sub-sector in Kenya. The Strategic Journal of Business & Change Management, 8 (3), 939 – 952.
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