EFFECT OF SOCIO-CULTURAL PRACTICES ON PERFORMANCE OF WOMEN OWNED SMALL AND MEDIUM ENTERPRISES IN KISII TOWN, KENYA: A MODERATING ROLE OF ENVIRONMENTAL DYNAMISM
Abstract
The purpose of this study was to assess the effect of socio-cultural practices on performance of women owned Small and Medium Enterprises in Kisii Town, Kenya: a moderating role of environmental dynamism. The specific objectives included to; examine effect of literacy level of women, traditional role of women and religion on the performance of women owned SMEs, and to analyze the moderating role of environmental dynamism in the relationship between socio-cultural practices and performance of women owned small and medium enterprises in Kisii town. The study design was a descriptive survey design with a target population of 427 women owned enterprises in Kisii town. A stratified random sampling technique approach, Krejcie and Morgan table 1970 was used to calculate the sample size where a sample size of 205 women owned enterprises was sampled. A questionnaire was used for data collection. Data was analyzed using descriptive statistical techniques, multiple regressions and coefficient of correlation was done using SPSS 20.0 package. The three independent study variables significantly affected the performance of women owned SMEs. However, with the moderator (Environmental dynamism), the variables jointly explained performance of women owned SMEs with a higher variation. F-value was significant at 5 percent level of confidence, indicating that the overall regression model is significant. B value for Entrepreneurial literacy, traditional role of women and Religion were all positive. Thus, a rejection of all the null hypotheses of the study. This implied that amidst the forces accruing from social cultural practices which would either be barriers or enhancers of business performance environmental dynamism remains key in ameliorating the performance of women owned SMEs based on social cultural theory by Max Weber and Preference Theory. Women entrepreneurs should strategically monitor social cultural practices focused in this study and others in consonance with environmental dynamism to potentiate the performance of SMEs.
Key Words: Environmental Dynamism, Socio-Cultural Practices and Performance of SMEs
CITATION: Amunga, D. P., Okumu, F. O., Ngacho, C., & Onyango, R. (2021). Effect of socio-cultural practices on performance of women owned small and medium enterprises in Kisii Town, Kenya: A moderating role of environmental dynamism. The Strategic Journal of Business & Change Management, 8 (4), 422 – 437.
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DOI: http://dx.doi.org/10.61426/sjbcm.v8i4.2113
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