GIG ECONOMY APPLICATION AND ORGANIZATIONAL PRODUCTIVITY OF LOGISTIC COMPANIES IN RIVER STATE, NIGERIA
Abstract
This study investigated the relationship between gig economy application and organizational productivity of logistic companies in River State. The study adopted a cross-sectional survey design. Primary data was generated through self-administered questionnaire. The population for this study comprised of 126 heads of department of selected logistics companies in Rivers State. The census population sample method was used as the whole population was used for the study. The reliability of the instrument was achieved by the use of the Cronbach Alpha coefficient with all the items scoring above 0.70. The hypotheses were tested using the Spearman’s Rank Order Correlation Coefficient with the aid of Statistical Package for Social Sciences version 23.0. The tests were carried out at a 95% confidence interval and a 0.05 level of significance. Results from analysis of data revealed that gig economy application significantly influences organizational productivity (op) of logistic companies in River State. The study recommended that there should be proper gig online application training among the workers, so that requesters can easily access their gig worker for their job description and determination of pay for such work.
Keywords: Gig Economy Application, Organizational Productivity, Patronage, Profitability
CITATION: Bestman, E. A., & Orisah-Godfrey, L. A. (2022). Gig economy application and organizational productivity of logistic companies in River State, Nigeria. The Strategic Journal of Business & Change Management, 9 (1), 571 – 584.
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DOI: http://dx.doi.org/10.61426/sjbcm.v9i1.2208
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