MOBILE MONEY SERVICES AND FINANCIAL GROWTH OF SMALL AND MEDIUM ENTERPRISES IN KAKAMEGA TOWN, KENYA

CARLOS SILAS MAKHANDIA, DR. JULIUS MIROGA (PhD), DR. CPA HESBON N. OTINGA (PhD)

Abstract


The purpose of this study was to examine how mobile money services affect the financial growth of SMEs in Kakamega town, Kenya. Therefore, the study examined how mobile money savings, mobile money transfers and mobile money credit affected the financial growth of SMEs in Kakamega. Descriptive survey research design was adopted. The target population included 1868 registered SMEs in Kakamega town and a sample size of 329 SMEs was selected. Purposive sampling technique was used to pick out the SMEs. Questionnaires were used to collect primary data. Statistical Package for Social Sciences (SPSS) version 24 software was used for data analysis. Data was analysed through descriptive and inferential statistics. Descriptive statistics included the means, standard deviations, frequencies and percentages while inferential statistics included correlation and regression analysis. Findings were presented in frequency tables and Pie charts. From the findings, all three mobile money services (mobile money savings services, money transfer services and mobile money credit services) had significant positive effect on the financial growth of SMEs. This suggested that increase in the utilization of mobile money services would results to significant growth of SMEs in Kakamega town. The study therefore concluded that mobile money services are significant predictor of SMEs growth in Kakamega town.  The study recommended that SMEs should to invest in mobile money savings and transfers in their operations since the research has found that it has a high influence on financial growth of SMEs. Based on the research findings, for mobile money services to improve in their financial performances, they embrace effective application of new modern technologies, effective mobile money transfer Services and efficient mobile money credit Services and comply to government regulations. The government should ensure the SMEs access affordable loans from the financial institutions with low interest rates. The study would help technology providers, government agencies and development partners to understand the contribution of mobile money service technology on the financial growth of SMEs. This would help them provide better technical support and advice to their clients as well as providing new innovations.

Key Words: Mobile Money, Savings, Transfers, Credit

CITATION:  Makhandia, C. S., Miroga, J., & Otinga, H. N. (2022). Mobile money services and financial growth of small and medium enterprises in Kakamega Town, Kenya. The Strategic Journal of Business & Change Management, 9 (2), 63 – 86.


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