FINANCING STRUCTURE ON FINANCIAL PERFORMANCE IN SELECTED BEACH HOTELS IN MOMBASA COUNTY, KENYA

SYLVIA MNYAZI ESSAU, DR. MOSES WEKESA (PhD)

Abstract


The purpose of the study was to investigate the financing structure and financial performance of selected beach hotels. The adopted proxies of financial structure are internal equity financing, debt financing, retained earnings and trade credit financing. The theories guiding the study are market timing theory, trade-off theory and pecking order theory. This study employed descriptive survey research design. The target population for this study was management staff of six beach hotels which were 4-star rated in Mombasa. Purposive sampling technique was used to select a sample size of 74 participants by help of Yamane statistical formula. Primary data was collected using structured questionnaire based on the objectives of the study. The collected data was edited, coded for processing using the Statistical Package for Social Sciences (SPSS v.26) and results were presented in frequency tables. Descriptive and inferential statistics were used to analyze information generated from the respondents. The study findings found that the hotels owner’s earnings are reinvested back to the hotel operations. It was also concluded that internal equity financing is the most preferred financing choice to maintain optimal liquidity. The study concluded that internal equity financing has a positive effect on hotel performance. Also the hotel uses internal equity financing due to its cost effectiveness and the hotel prefers internal equity financing so as to maintain hotel control. The study also concluded that the hotels finance deficits through debts so as to maintain ownership. Also the study concluded that hotel opts for debt financing because its tax deductible hence savings in tax and the hotel uses bank overdrafts as debt financing tool. The study concluded that the capability of the debt financing to improve the credit score is why its preferred by the hotels and it is only when the hotel is in need of renovation and expansion that is opts for debt financing. The study recommended that the hotels’ financial flexibility should be improved through trade credit. The hotel management should complement other financing sources with trade credit and address liquidity issues in the hotel by taking trade credit. The choice of trade credit by hotels is due to the fact that it is less expensive and the hotels should overcome asymmetry information on service quality and that trade credit is opted by hotel due to its less expensive feature. The study recommended that hotels overcome information asymmetry on product quality between suppliers and buyers.

Key Words: Internal Equity, Debt Financing, Retained Earnings, Trade Credit

CITATION: Mnyazi, E. S.,  & Wekesa, M. (2022). Financing structure on financial performance in selected beach hotels in Mombasa County, Kenya. The Strategic Journal of Business & Change Management, 9 (4), 962 – 975.


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DOI: http://dx.doi.org/10.61426/sjbcm.v9i4.2463

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