TOTAL QUALITY MANAGEMENT PRACTICES AND PERFORMANCE OF CEMENT MANUFACTURING COMPANIES IN KENYA
Abstract
A firm’s performance is a function of how well managers use quality management practices to improve the quality of products and services. In today’s global environment, organizations are constantly looking for ways to expand and improve their businesses in terms of quality to enhance performance. Quality management practices have been used by manufacturing firms in Kenya to improve on performance. However, customers are still complaining that the quality of manufactured products has been compromised. The Objective of the study was to examine the influence of total quality management practices on performance of cement manufacturing companies in Kenya. Specific objectives to assess the influence of customer focus and Top management commitment practices on performance on cement manufacturing firms in Kenya. The study was guided by Customer relationship management theory and Transformational leadership theory. This research study adopted descriptive research design. The target population was composed of 63 management staff employed in the Cement Limited companies in Kenya. The study employed a census on all the population elements. This was because the population is relatively small to carry out sampling. The study used a semi- structured questionnaire to be administered using a drop and pick later method. Data collected was purely quantitative and it was analyzed by descriptive analysis. The descriptive statistical tools such as Statistical Package for Social Sciences (SPSS Version 21.0) and MS Excel were used to extract frequencies, percentages, means and other central tendencies. Tables and figures were used to summarize responses for further analysis and facilitate comparison in the presentations. In view of the study findings, it can be concluded that performance of cement manufacturing firms in Kenya were positively affected by Customer Focus and Top Management Commitment. Recommendations were made on the study that manufacturing firms should adopt customer focus and top management Commitment with the aim of enhancing Performance of Cement Manufacturing Companies.
Keywords: Customer Focus, Top Management Commitment, Performance
CITATION: Kimani, M., &Kariuki, P. (2020). Total quality management practices and performance of cement manufacturing companies in Kenya. The Strategic Journal of Business & Change Management, 11 (1), 891 – 903. http://dx.doi.org/10.61426/sjbcm.v11i1.2890
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DOI: http://dx.doi.org/10.61426/sjbcm.v11i1.2890
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