DETERMINANTS OF CORPORATE ETHICS IMPLEMENTATION PROGRAMS: A CASE STUDY OF EAST AFRICAN BREWERIES
Corporate ethics is an instrument which is responsible within the organization, but it is in itself not sufficient to shape a responsible organization. While most of the recent highly publicized scandals have been corporations in the developed world, managers in other countries are not immune to the ethical lapses. The purpose of this study was to establish the determinants of corporate ethics implementation programs with a focus on East African Breweries Ltd (EABL). The specific objectives of the study include to assess effect of ethical leadership in corporate ethics implementation programs, establish the influence of individual accountability in corporate ethics implementation programs, determine the extent to which organization culture affects corporate ethics implementation programs and to explore the effect of stakeholder involvement on corporate ethics implementation programs. The study was carried out in EABL Kenya. This study seeks to enhance implementation of corporate ethics programs while adding to the body of knowledge relating to corporate ethics implementation. The study was a descriptive research and adopted a case study design. A census was carried out. The target population was the senior executives, middle management and the operational staff to give a total population of 70. Questionnaires were the main data collection instruments.Descriptive analysis was used; this included the use of standard deviation, relative frequencies and percentages. The data is presented using tables.
The findings of the study indicated that ethical leadership, individual accountability, organization culture and stakeholder involvement all affect Corporate Ethics implementation programs. Moreover, the study found that the most significant factor is the ethical leadership and the least significant is stakeholder involvement.
Keywords: corporate ethics, ethics implementation, codes of ethics
Argandoña, A. (1998) “The Stakeholder Theory and the Common Good.” Journal of Business Ethics. July, 1093-1102.
Bennis,W.(2002). Become a Tomorrow Leader. ... How virtue fits within business ethics. Journal of Business Ethics, 33, 101-114
Berenbeim,R. (2000). Global Ethics. Executive Excellence 17(5):7.
Boatright,J. (2003). Ethics and the Conduct of Business (4th Edition). Upper Saddle River, New Jersey: Prentice Hall.
Bourne, L. (2005). Project Relationship management and the Stakeholder Circle. Graduate School of Business, RMIT University, Melbourne.
Bovens, M. (2010). "Two Concepts of Accountability: Accountability as a Virtue and as a Mechanism." West European Politics 33.5: 946-967.
Bowen, S. (2004). Organizational factors encouraging ethical decision making: An exploration into the case of an exemplar. Journal of Business Ethics, 52(4), 311-324.
Brickey, K. F. (2002). Corporate and White Collar Crime 3-5. Little, Brown.
Brown, M. E., Trevino, L. K., & Harrison, D. (2005). Ethical leadership:A social learning perspective for construct development and testing. Organizational Behavior and Human DecisionProcesses, 97, 117-134.
Carson, A. Scott, Baetz, Mark, and McGill, Shelley. 2008. Codes of Conduct in the Private Sector: A Review of the Academic Literature from 1987 to 2007. EthicsCentre.
Chen, A. Y., Sawyers, R. B., & Williams, P. F. (1997). Reinforcing ethical decision making through corporate culture. Journal of Business Ethics, 16(8), 855-865.
Creswell, J W 2003, Research Design: Qualitative, Quantitative and Mixed Approaches, 2nd edition, Sage Publication.
Denison, D. R., Janovics, J., Young, J., & Cho, H. J. (2006). Diagnosing organizational cultures: Validating a model and method. Documento de trabajo. Denison Consulting Group.
Dillard, J and Yuthas K. (2002) “Ethical Audit Decisions: A Structuration Perspective.” Journal of Business Ethics. 49-64.
Dubin, R. (2003). Human Relations in Administration, Englewood Cliffs, NJ: Prentice-Hall.
Elia, A. (2005). Integrity, Transparency and Accountability in Public Administration: Recent Trends, Regional and International Developments and Emerging Issues. Economic & Social Affairs Journal. August 2005, United Nations Publication.
Fleege, E., & Adrian, E. (2004). The implementation of corporate ethics: a comparative study between Motorola and Ericsson. UW-L Journal of Undergraduate Research, 7, 1-9.
Gardner, J. W. (1990). The Moral Aspects of Leadership. NASSP Bulletin,73(513), 43
Gilman, S. C. (2005). Ethics codes and codes of conduct as tools for promoting an ethical and professional public service: comparative successes and lessons. Washington DC.
Jennings, M. (2003) Business Ethics. Fourth Edition. West Legal Studies in Business.
Kanungo, R.N. (2000). The concepts of alienation and involvement revisited. Psychological Bulletin, 86, 119-38.
Kanungo, R. N. (2001). Ethical values of transactional and transformational leaders. Canadian Journal of Administrative Sciences, 18, 257-265.
Kapstein, E. B. (2001). The corporate ethics crusade. Foreign Affairs, 105-119.
Kimeu A. (2012). Monitoring Compliance to determine the effectiveness of the Kenya association Of Stockbrokers code of Ethics by member firms. Strathmore Repository, Kenya.
Kothari, C.R. (2004) Research Methodology. Methods and Techniques (Second ed.). New Dehli: New Age International (P) Ltd Publishers
Khuntia, R., & Suar, D. (2004). A scale to assess ethical leadership for Indian private and public sector managers. Journal of Business Ethics, 49, 13-26.
Nijhof, A., Cludts, S., Fisscher, O., & Laan, A. (2003). Measuring the implementation of codes of conduct. An assessment method based on a process approach of the responsible organisation. Journal of Business Ethics,45(1-2), 65-78.
Musiime, A., Ntayi, J.M., & Musigire, S. (2009). Marketing Culture, Psychology Wellness, Ethical Climate and Service Performance and Loyalty. Proceedings of the 10th Annual Conference 2009 IAABD, pg 618
Robbins Stephen P & Judge Timothy A. (2013). Organizational Behaviour 15th Edition 454.
Schwartz, M. S. (2004). Effective corporate codes of ethics: Perceptions of code users. Journal of Business Ethics, 55(4), 321-341.
Sekaran, U & Bougie, R (2009), Research Methods For Business, 5th edition, John Wiley & Sons Ltd.
Singh, J. B. (2006). Ethics programs in Canada's largest corporations. Business and Society Review, 111(2), 119-136.
Starratt, R. J. (2005). Ethical leadership. The essentials of school leadership, 61-74.
The Global Competitiveness Report 2012–2013 World Economic Forum.
Trevino, L. K., & Brown, M. E. (2004). Managing to be ethical: Debunking five business ethics myths. Academy of Management Executive, 18, 69-204.
Wood, G. (2002). A partnership model of corporate ethics. Journal of Business Ethics, 40(1),61-73.
Zimmerer, T.W. and Yasin, M.M. (2004). A leadership profile of American project managers. Project Management Journal, 29-31.
- There are currently no refbacks.