ROLE OF EXTERNAL CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON EMPLOYEES’ COMMITMENT IN FIRMS LISTED IN THE NAIROBI STOCK EXCHANGE
Abstract
This research endeavors to find out the role of external Corporate Social responsibility activities on employees ‘commitment in firms listed in the Nairobi stock exchange. CSR is expected to play a significant role in accomplishing the effectiveness of business, the betterment of society and the preservation of the environment. Academics have already identified a few outcomes regarding external CSRs' impact on employees’ attitudes and behaviors, however, studies explaining the underlying mechanisms that drive employees' favourable responses to CSR remain largely unexplored. The general objective of this study was to find out the role of external Corporate Social responsibility activities on employee commitment in firms listed in the Nairobi stock exchange. In conducting the study the approach used was descriptive survey. The researcher used questionnaires, document analysis and interviews to collect data which was analyzed using correlation analysis, descriptive analysis, multiple regression, a nova test and T-test. The target population was 53,203 employees and the research used simple random sampling to sample 381 employees. The research used Institutional theory, Resource-based theory and Social identity Theory. The research is useful to companies, surrounding communities, employees, Government and other researchers in the field of human resource management.
Key Words: External CSR, Employee Commitment, Corporate Volunteerism, Corporate Philanthropy, Environmental Protection
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DOI: http://dx.doi.org/10.61426/sjbcm.v4i1.404
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