THE ROLE OF LENDING DESIGN ON SUSTAINABLE COMPETITIVE ADVANTAGE AMONG DEPOSIT TAKING SACCO’S IN KENYA
Abstract
In order to achieve sustainable competitive advantage level that not only matches those of their business rivals’ but that exceed the financial industry performance averages, financial institutions have to seek understanding of relative degree on the relationship between lending design and sustainable competitive advantage. The lending design determines the consumer satisfaction that propels the SACCO to attain sustainable competitive advantage .The aim of the study was to establish the role of lending design on sustainable competitive advantage. A descriptive design was adopted where a survey method involving 150 deposit taking SACCO’s in Kenya was done. The data obtained was analyzed using descriptive and inferential statistical analysis. The study established that lending design plays a significant role in sustainable competitive advantage in Deposit taking SACCO’s. It recommends that organizations must refine their lending design to remain competitive in the financial market.
Key words: lending design, competitive advantage, financial institutions, SACCOs
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DOI: http://dx.doi.org/10.61426/sjbcm.v1i2.56
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