INFLUENCE OF STRATEGIC MANAGEMENT OPTIONS ON PERFORMANCE OF COMMERCIAL STATE CORPORATIONS IN KENYA
Abstract
The purpose of the study was to investigate the influence of strategic management options on performance of commercial state corporations in Kenya. Using stratified random method, 216 respodents were selected and questionnaires were used to collect data. Self-administered questionnaires were used to collect primary data. The study adopted descriptive research design and the study population comprised of commercial state corporations with a population of 495 top managers. The data was analysed using inferential statistics namely multiple regression which was used to establish the nature and magnitude of the relationships between the independent and dependent variables. Data collected was edited to ensure that it is correct and complete thus reducing biases, increase the precision and achieve consistency. Data was then analysed using descriptive statistics and inferential statistics using SPSS. The analysis was visually displayed using frequency tables. The study findings show that the independent variables in the study were able to explain 62.20% variation in the performance of the organization while the remaining 37.80% is explained by the variables or other aspects outside the model. This implies that these variables are very significant, and they therefore need to be considered in any effort to boost performance of the state corporations in Kenya. The study recommends that there is need for the systems and processes to be adequately supported by ERP. Staff should be trained on how to use E-commerce and strengthen capacity building of the research & development department. The top leadership should support technology and innovations by ensuring that the equipments meet international standards. The study recommends for the organizations to have different products and services in the market, have increased the market. The organizations should have convenient and attractive packaging that are made of products and services with different tastes. The management ensure that there is a practice of Economic Order Quantity to reduce costs and have a continuous monitoring of staff productivity cuts processing costs. The organization should heavily invest in sales promotion and outsource functions to control costs. The current study should therefore be expanded further in future in order to determine the influence strategic management options on performance of commercial state corporations in Kenya. Existing literature indicates that there is a knowledge gap in commercial state corporations in Kenya and justifies the need for further research in order to establish whether the explored factors can be generalized to influence performance of commercial state corporations.
Key Terms: Technological Innovation, Cost Leadership, Product Diversification, Business Partnerships
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DOI: http://dx.doi.org/10.61426/sjbcm.v5i2.716
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