INFLUENCE OF STRATEGIC MANAGEMENT PRACTICES ON PERFORMANCE OF SELECTED PRIVATE PRIMARY SCHOOLS IN EMBU COUNTY, KENYA
Abstract
Strategic management practices have emerged as a promising area of study in the past decade. The field of strategic management or otherwise is regularly dismissed as superficial with its potential impact upon broader issues of strategy and “real” day to day business of an organization underestimated. It was against this reason that this research was undertaken to assess the influence of strategic management practices on performance of private primary schools in Embu County, Kenya. The study was guided by one general objective and four specific objectives: To establish how environmental scanning, strategic planning, strategy implementation, and strategy control affected organization growth in the selected private primary schools in Embu County. The findings of this study benefited private primary schools managers on the best practices on how to manage their schools. The study adopted survey research design, with selected private primary schools staff being the target population. Purposive sampling was used to select a sample size of three respondents in each 26 private primary schools totaling to a target population of 78 employees. Self-administered questionnaires was used as data collection instruments. Qualitative and quantitative data was analyzed by the help of Statistical package for social scientists software (SPSS). Data was analyzed using descriptive statistics. The study concluded that there was a positive relationship between independent variables (environmental scanning, strategic planning, strategy implementation, and strategy control) and dependent variable organization growth among selected private primary schools. The findings showed that environmental scanning, strategic planning, strategy implementation, and strategy control enhance market share and product and services differentiation. The study recommended that school management should take strategies seriously so that they can improve the execution of these strategic management practices as they are crucial to performance of the company.
Key Words: environmental scanning, strategic planning, strategy implementation, strategy control, organization Growth
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DOI: http://dx.doi.org/10.61426/sjbcm.v5i3.872
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