FACTORS AFFECTING EFFECTIVE INTERNAL COMMUNICATION AMONG SELECTED HOTELS IN NAIROBI CITY COUNTY, KENYA
Abstract
The study sought to establish the factors affecting effective internal communication among hotels in Nairobi City County, Kenya. This study used a descriptive research design. The study population included the 200 hotels which were listed by the Nairobi City Council. Questionnaire was utilised to collect the primary data for this study. The researcher analyzed the data with the aid of a computer software programme the SPSS in which descriptive and inferential statistics was undertaken. The study established that a majority of respondents were found to highly agree that there were sufficient resources to enhance effective internal communication in the organization. The study established that organization culture influenced effective internal communication among the hotels. The study found out that motivation strategies influenced effective internal communication among the hotels in the organizations. The study also found out that motivation strategies influenced effective internal communication among the hotels in the organization. The study established that communication channels influenced effective internal communication. The study recommended that communication resource allocation planning to be done in a manner that takes care of the pursued strategic fit in the hotels. The communication channels need to be explored more to enhance effective internal communication in the hotels. The study recommended for the enhancement of employee motivational strategies to influence effective internal communication. The study should be expanded further in future in order to determine the channels of communication, employee communication skills and organization communication structure in hotels.
Keywords: Resources, Organization Culture, Motivation Strategies, Communication Channels, Effective Internal Communication
CITATION: Amimo, K., Gekara, G. M., & Moronge, M. (2019). Factors affecting effective internal communication among selected hotels in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 6 (3), 915 – 932.
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DOI: http://dx.doi.org/10.61426/sjbcm.v6i3.891
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