INFLUENCE OF STRATEGIC PLANNING ON FINANCIAL PERFORMANCE OF COMMERCIAL BANKS IN KENYA; A CASE OF KENYA COMMERCIAL BANK
Abstract
The general goal of this study was to look at impact of strategic anticipating money related execution of business banks in Kenya; an instance of Kenya business bank. This investigation was guided by key target which was; to decide if strategic arranging impacts learning and development of Commercial bank of Kenya. The contemplate was an instance of Kenya Business Bank, and it particularly focused on the strategic arranging of its managing an account division. From this objective, it was hypothesized that there is no significant relationship between competitive advantage and strategic business planning. The results of this study showed a positive statistically significant influence as competitive advantage explained on strategic business planning. The results of this study showed a positive statistically significant influence as business environment explained lesson strategic business planning. The research was not exhaustive and the researcher recommended the following areas for further research. Challenges of implementation of strategic planning practices. From the research it was evident that employees were not fully involved in strategic planning, so there may be challenges when implementing the strategy. Further research should therefore be done to find out how strategic planning is implemented and the challenges that banks face when implementing the strategy.
key words:- Strategic Planning, Financial Performance, Kenya Commercial Bank
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DOI: http://dx.doi.org/10.61426/sjbcm.v5i4.975
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