FACTORS INFLUENCING SUSTAINABILITY OF CORPORATE SOCIAL RESPONSIBILITY PROJECTS IN THE ENERGY SECTOR. A CASE OF KENYA ELECTRICITY GENERATING COMPANY
Abstract
This study sought to investigate the factors influencing the sustainability of corporate social responsibility projects in the energy sector with a case of Kenya Electricity Generating Company. The study used descriptive research design. The target population for the study was 109 comprising of Kengen staff and community representatives of the beneficiaries of CSR projects in Gitaru, Kiambere, Kindaruma, Masinga, Sagana, Sondu Miriu, Sosiani, Turkwel. The study used primary data which was collected by use of structured questionnaires. Data was analyzed using descriptive and inferential statistics aided by statistical package for social sciences (SPSS Version 21) application software to ascertain the relationship between the study variables. From the analysis, the results indicated that project resources had the highest influence on the sustainability of CSR projects at Kengen at 63.1% followed by project planning at 45% and finally stakeholder engagement at 34.3%. However, the influence of project monitoring and evaluation on the sustainability of CSR projects was highly suggestive with a weak significance. Therefore involving stakeholders is significant to getting the project beneficiaries satisfied hence having successful CSR projects. Project resources is crucial to the success of CSR projects and community members and other key stakeholders should be involved in resource mobilization for the execution of the project. Proper project planning provides a clear statement of the problem, the desired project outcome and ensures the project is consistent with direction and priorities in the strategic plan hence increasing the possibility of projects succeeding. Finally, project monitoring and evaluation is key in measuring the effectiveness of CSR projects however the study revealed that Kengen was not properly utilizing its M&E framework. It was recommended that further studies look into the role of government in implementing sustainable CSR projects and risk management as factors too that would influence sustainability of CSR projects.
Key Words: Stakeholders’ Engagement, Project Resources, Project Monitoring and evaluation, Project Planning, Corporate Social Responsibility
CITATION: Migwa, D. O., & Wanjala, M. Y. (2019). Factors influencing sustainability of corporate social responsibility projects in the energy sector. A case of Kenya Electricity Generating Company. The Strategic Journal of Business & Change Management, 6 (2), 572 – 593.
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DOI: http://dx.doi.org/10.61426/sjbcm.v6i2.1129
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