EFFECT OF PRODUCT RECYCLING PRACTICES ON THE PERFORMANCE OF AGRO PROCESSING FIRMS IN UASIN GISHU COUNTY, KENYA
Abstract
Superior performance of an organization now depends on its ability to become a fully integrated partner within a supply chain context hence focusing on delivering customer value through logistics as a means of remaining competitive. The objective of the study was to determine the effectiveness of product recycling on the performance of Agro processing firms in Uasin Gishu County. The stakeholder’s theory was used in conceptualizing the relationship between product recycling and organization performance. The study covered the core functional areas such as administration, transport department, procurement department, warehousing departments, marketing as well as customer service. Data was collected by use of questionnaires. The instruments were tested for validity and reliability before administering. Data was analyzed by use of both inferential and descriptive statistics using SPSS version 24. The study findings showed that product recycling was significant to performance of Agro processing firms in Uasin Gishu. The study concluded that product recycling affects the performance of Agro processing firms. The study therefore recommended that Agro processing firms in Uasin Gishu should formulate and implement product recycling to enhance strategic performance and implementation of product recycling practices for enhancing the performance of Agro processing firms in Uasin Gishu County.
Key words; Recycling, Performance, Processing and Reverse Logistics
CITATION: Singoei, B. J.,& Yusuf, K. (2019). Effect of product recycling practices on the performance of agro processing firms in Uasin Gishu County, Kenya. The Strategic Journal of Business & Change Management, 6 (2), 1369 –1377.
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DOI: http://dx.doi.org/10.61426/sjbcm.v6i2.1189
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