INFLUENCE OF CONSISTENCY CULTURE TRAITS ON EFFECTIVENESS OF STRATEGY IMPLEMENTATION IN INSURANCE FIRMS IN KAKAMEGA COUNTY
Abstract
This study endeavored to investigate the influence of consistency culture traits on effectiveness of strategy implementation in insurance firms in Kakamega County. The study used structured questionnaire to collect primary data from a sample of 93 senior employees working in insurance firms Kakamega. A pilot study was conducted among 10 senior employees of insurance firms in Bungoma County, so as to check research instrument’s validity and reliability. Descriptive statistics comprising percentages, frequencies, mean and standard deviation was computed while correlation analysis, linear and regression analysis was done to establish for variable relationships between consistence culture and strategy implementation. The results were presented in tables. Both descriptive and inferential statistics showed that all conceptualized independent variables significantly influence effectiveness of strategy implementation in insurance firms in Kakamega County. According to the study findings, consistency cultural trait was found to be strongly correlated to effectiveness of implementation of strategies. The study recommended that group work should be cheered so as to enable staff to support each other and to share ideas as this may raise implementation of strategic. Further consistency culture traits should be harmonious with strategy so as reduce chances of resistance in order to support current strategy implementation.
Key Words: Consistency, Culture Traits, Strategy Implementation, Kakamega County
CITATION: Muange, E. N., Okello, B., & Juma, D. (2019). Influence of consistency culture traits on effectiveness of strategy implementation in insurance firms in Kakamega County. The Strategic Journal of Business & Change Management, 6 (2), 1597 –1605.
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DOI: http://dx.doi.org/10.61426/sjbcm.v6i2.1206
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