INFLUENCE OF DIFFERENTIATION STRATEGY ON FIRM PERFORMANCE IN THE TELECOMMUNICATION INDUSTRY IN KENYA
Abstract
Shared obligation is a responsibility to trustworthiness and teamwork among partners that includes proper communication foundation. Reciprocated confidence creates dependence on another partner in case of risk. Indeed, these two aspects of social relations, leads to allegiance and collaboration among alliance partners in order to eliminate risk of opportunistic partners. The main objective of the study examined the influence of differentiation strategy on firm performance in the telecommunication industry in Kenya. Descriptive statistics and inferential statistics analyzed the data. Study findings revealed positive and significant influence on firm performance in telecommunication industry in Kenya.
Key Words: Differentiation, Firm Performance
CITATION: Musyoka, M. N., Arasa, R., & Ombuki, C. (2019). Influence of differentiation strategy on firm performance in the telecommunication industry in Kenya. The Strategic Journal of Business & Change Management, 6 (4), 202 – 209.
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DOI: http://dx.doi.org/10.61426/sjbcm.v6i4.1382
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