NETWORK GOVERNANCE AND COMPETITIVE ADVANTAGE OF INSURANCE COMPANIES IN PORT HARCOURT, NIGERIA
Abstract
This study examined the relationship between network governance and competitive advantage of insurance companies in Port Harcourt. The study adopted a cross sectional design which involved managers and supervisors drawn from 10 selected insurance companies in Port Harcourt. Primary data was collected using structured questionnaire. The population of the study was 97 and the entire population was used as a census, hence, there was no sampling. The reliability of the instrument was achieved using the Cronbach Alpha Coefficient with all the items scoring above the 0.70 minimum benchmark. The hypotheses were tested using the Pearson Product Moment Correlation with the aid of the Statistical Package for the Social Sciences version 23.0. The findings of the study revealed that there is a significant relationship between network governance and competitive advantage of insurance companies in Port Harcourt. The study concluded that network governance bears a significant influence on competitive advantage of insurance companies in Port Harcourt. The study recommended that the management of insurance companies should learn how to develop and manage inter-organizational networks in relation with business models and related strategies that are an integrative part of the business strategies of the firm and that define the basic principles of managing networks.
Keywords: Network Governance, Competitive Advantage, Cost Leadership, Market Focus and Differentiation
CITATION: Uti, Q., & Adim, C. V. (2019). Network governance and competitive advantage of insurance companies in Port Harcourt, Nigeria. The Strategic Journal of Business & Change Management, 6 (4), 1619 – 1632.
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DOI: http://dx.doi.org/10.61426/sjbcm.v6i4.1493
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