PROCESS INNOVATIVENESS AND COMPETITIVE ADVANTAGE OF OIL AND GAS SERVICE COMPANIES IN BAYELSA, NIGERIA
Abstract
This research study examined the relationship between corporate innovativeness and competitive advantage of oil and gas services companies in Bayelsa State. The study used a cross sectional research design. Primary data was collected using structured questionnaire. The population for the study was 290 top managers in oil and gas service companies operating in Brass, Bayelsa. The sample of the study was 165 obtained using Krejcie and Morgan sample size table (1970). Pearson Product Moment Correlation was used to test the hypotheses with the aid of Statistical Package for Social Sciences version 20.0. The tests were carried out at a 95% confidence interval and a 0.05 level of significance. Results showed that there was a significant relationship between process innovativeness and competitive advantage. The study thus recommends that oil and gas firms should see research and development as an essential component that can be used to overcome technological challenges, and therefore should see investment in this area as strategic input to gain competitive advantage.
Keywords: Process Innovativeness, Competitive Advantage, Differentiation, Cost Advantage
CITATION: Sambo, T. B., & Ejo-Orusa, H. (2020). Process innovativeness and competitive advantage of oil and gas service companies in Bayelsa, Nigeria. The Strategic Journal of Business & Change Management, 7(1), 36 – 46.
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DOI: http://dx.doi.org/10.61426/sjbcm.v7i1.1504
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