ENHANCED CAPABILITY AND COMPETITIVE ADVANTAGE OF BOTTLED WATER MANUFACTURING COMPANIES IN RIVERS STATE, NIGERIA
Abstract
This study examined the relationship between enhanced capability and competitive advantage of bottled water manufacturing companies in Rivers State, Nigeria. Enhanced capability was conceptualized as the independent variable while service quality, innovativeness and market focus were used as measures of the competitive advantage. The study was anchored on system theory and resource-based theory. In pursuance to the objectives of the study, the cross-sectional survey method was adopted. The study population consisted of 51 managerial staff drawn from 15 bottled water manufacturing companies in Rivers State, Nigeria. The research instrument was tested for validity and reliability with Cronbach’s alpha coefficient. Data were collected using structured questionnaire. Spearman Rank Order Correlation Coefficient was used to determine the bivariate correlation at two-tailed 95% confidence interval with the aid of SPSS version 23. The study revealed that enhanced capability has positive and significant effects that translate to competitive advantage. It was recommended that management should promote policies on enhanced capability with a view to improving service quality, innovativeness and market focus in organization.
Keywords: Enhanced Capability, Competitive Advantage, Service Quality, Innovativeness, Market Focus
CITATION: Harry, O. F., & Ejo-Orusa H. (2020). Enhanced capability and competitive advantage of bottled water manufacturing companies in Rivers State, Nigeria. The Strategic Journal of Business & Change Management, 7(1), 171 – 179.
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DOI: http://dx.doi.org/10.61426/sjbcm.v7i1.1515
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