EFFECTS OF STRATEGIC CONVERSATIONS ON FIRM PERFORMANCE: A CASE OF MABATI ROLLING MILLS, KENYA
Abstract
This study sought to establish the effects of strategic conversions on firm performance focusing on Mabati Rolling Mills, Kenya. The study was conducted using descriptive survey design and targeted the 281 management and personnel of the firm from which a sample size of 140 respondents were selected using stratified random sampling method. Questionnaires were used to collect data after pilot testing them in a manufacturing firm in Nairobi County. The questionnaires were also pretested to ensure content validity and also for reliability at the recommended Cronbach alpha of 0.7. The data was analyzed using both descriptive and inferential statistical methods. It was hoped that the findings of the study would be beneficial to all stakeholders in the manufacturing industry. This may lead to the development of better practices to improve management efficiency in the sector. The results of the findings indicated that the communication channels were made more effective efficient and ethical. The study indicated that management encouraged a lot of honest conversations within the firm to take place. Biasness in communications were not accepted in the firm and there was need to reduce them. The study also indicated that the reporting fidelity of all communications was high and maintained. The study found out that the firm was able to determine effective communication channels which have encouraged continuous communication to take place. The study also revealed that disclaimers were often put on articles or statements which they deemed unofficial or not emanating from their team to maintain high levels of professionalism to their customers. The findings of the study would be beneficial to all the stakeholders as its findings could be generalized to manufacturing industries. The study recommended the development of better strategic conversation practices by firms to improve management efficiency.
Key Words: Strategic Communications, Firm Performance
CITATION: Olieka, S. O., & Okello, B. (2020). Effects of strategic conversations on firm performance: A case of Mabati Rolling Mills, Kenya. The Strategic Journal of Business & Change Management, 7(2), 697 – 707.
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DOI: http://dx.doi.org/10.61426/sjbcm.v7i2.1652
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