THE ROLE OF HUMAN CAPITAL MANAGEMENT STRATEGY IN ESTABLISHING A COMPETITIVE ADVANTAGE IN ROAD CONSTRUCTION SECTOR: A CASE STUDY OF KENYA NATIONAL HIGHWAY AUTHORITY (KENHA)

Caren Chepkorir Metet

doi:10.61426/sjbcm.v1i2.17

THE ROLE OF HUMAN CAPITAL MANAGEMENT STRATEGY IN ESTABLISHING A COMPETITIVE ADVANTAGE IN ROAD CONSTRUCTION SECTOR: A CASE STUDY OF KENYA NATIONAL HIGHWAY AUTHORITY (KENHA)

Caren Chepkorir Metet

Abstract

The human factor in the strategies of organizations under the road construction sector has long been ignored, in the recent times it has gained importance and the leadership of the organization began to realize that the human factor is critical in the creating and sustaining the competitive advantage. There are a growing number of managers who achieve competitive advantage due to human resources instead of using a particular technology, the availability of financial capital and the like.. Somewhere between theory and practice, precious human capital is being misused, wasted or lost. The main objective of the study is to examine the role of human capital management strategy in establishing a competitive advantage in road construction sector. The study was guided by the following objectives: to determine the extent at which Performance measures affect establishing a competitive advantage in KeNHA, to examine how training affect establishing a competitive advantage in KeNHA, to analyze the influence of career development on establishing a competitive advantage in KeNHA and to determine the extent at which learning capacity affect the establishing of a competitive advantage in KeNHA.The research study found out that the four factors played a major role in determining the competitive advantages in the road construction sector. The study recommends that road construction sector have effective training systems and policy in place to ensure road construction sector enjoy competitive advantage. The study also recommends that the public sectors should use training as one of the strategies of human factor management. The road sector should also undertake performance measures as a strategy for rewarding the human factor fairly. Also road construction sector should embrace career development strategy as a way to improve the performance and productivity of the human factor in this sector. Finally, the study recommends that the road construction sector should improve the learning capacity in order to empower the employees in this sector.

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