EFFECT OF TRUST PRACTICE ON PERFORMANCE OF MAJOR RETAIL CHAIN OUTLETS
Abstract
Supermarkets have faced a range of issues, including a depressed economy, higher operating costs and extraneous factors including enhanced risk management due to prevailing security threats, which have impacted on operations on many fronts, including cash flow. These factors have impacted negatively on their businesses and led to closure of some supermarkets. It is on this basis that the study will seek to analyze the role of supply relationship management on performance of major retail chain outlets in Kenya, Nairobi County. Specific objective of the study was to establish the influence of trust on the performance of retail chain outlets in Kenya. The study adopted a descriptive census survey research design. The target population was of employees from the four major supermarkets within Nairobi Central Business District. These four major supermarkets in Nairobi were Tuskys, Naivas, Uchumi, and Choppies. A structured questionnaire was the main method used to collect primary data. Data obtained was analyzed using descriptive statistics such as frequencies, percentages, means and standard deviation as well as inferential statistics such as correlation and regression analysis. The findings of the study indicated that independent variable namely trust has positive and significant influence on the dependent variable performance of major retail outlets in Kenya. This study therefore recommended to the management of retail outlets in Kenya to enhance the application of trust practice in their engagement with their suppliers in order to improve in their performance and market competitiveness. The study further recommended more research on these variables in other organization to test the generalizability of this findings and also to identify other factors that may have an influence on the performance of retail outlets in Kenya.
Key words: Trust, Performance
CITATION: Ouma, F. S., Kadima, J. M., & Miroga, J. (2021). Effect of trust practice on performance of major retail chain outlets. The Strategic Journal of Business & Change Management, 8 (1), 631 – 649.
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DOI: http://dx.doi.org/10.61426/sjbcm.v8i1.1938
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