THE ROLE OF RESOURCE ALIGNMENT ON ORGANIZATION PERFORMANCE: A PERSPECTIVE OF COMMERCIAL BANKS IN NYERI COUNTY, KENYA
Abstract
The study sought to examine the role of resource alignment on performance of commercial banks within Nyeri County, Kenya. The resource alignment was measured in terms of human resources, financial resources and physical assets as applied by the commercial banks to improve its performance. On the dependent variable of organizational performance it was measured using elements including customer satisfaction, employee satisfaction, market share and capacity utilization. The study employed descriptive research design and its targeted employees in 14 commercial banks in Nyeri County. Semi-structured questionnaires were used to collect primary data. Descriptive analysis and inferential analysis were done and the findings presented in tables and figures. Qualitative data was analyzed using content analysis and presented in prose form. The study established that resource alignment through knowledgeable and skilled bank staff, financial capabilities of the bank, reduction of operational costs, investing in new avenues and opportunities that can be converted to business ventures and matching bank resources to productive units led to improved bank performance. The study recommended that the bank management and other firms to adopt the use of resource alignment for enhanced operational efficiency, delivery of high quality services and enhancing the satisfaction of both the customers and the bank employees.
Keywords: Resource Alignment, Organizational Performance, Human Resources and Financial Resources
CITATION: Muthaura, M. K., & Kinyua, G. M. (2021). The role of resource alignment on organization performance: A perspective of commercial banks in Nyeri County, Kenya. The Strategic Journal of Business & Change Management, 8 (2), 611 – 620.
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DOI: http://dx.doi.org/10.61426/sjbcm.v8i2.2020
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