INNOVATION CULTURE AND RESPONSIVENESS OF FAST MOVING CONSUMER GOODS COMPANIES IN RIVERS STATE, NIGERIA
Abstract
This study examined the relationship between innovation culture (IC) and responsiveness of Fast Moving Consumer Goods Companies in Rivers State, Nigeria. The study adopted a cross sectional survey research design. The population of this study was nine (9) fast moving consumer goods companies in Rivers State. Since the unit of analysis was at organizational level, only strategic managers were included. Five managers each were used for each company giving a total of forty five (45) respondents. Census sampling was adopted because the population was small. Primary data was collected using a 5-point Likert scaled questionnaire. The reliability of the instrument was achieved by the use of the Cronbach Alpha coefficient with all the items scoring above 0.70. The hypotheses were tested using the Spearman’s Rank Order Correlation Coefficient with the aid of Statistical Package for Social Sciences version 23.0. The tests were carried out at a 95% confidence interval and a 0.05 level of significance. Results from analysis of data revealed that there is a strong positive environmental dynamism and corporate vitality of fast moving consumer goods companies in Rivers State, Nigeria. The study recommended that managers of fast moving consumer goods companies should form and support work environments that inspire employees toward continuous learning and open search behaviours in order to exploit innovation opportunities.
Key Words: Innovation Culture, Responsiveness, Strategic Sensitivity
CITATION: Adim, C. V., & Mezeh, A. A. (2021). Innovation culture and responsiveness of fast moving consumer goods companies in Rivers State, Nigeria. The Strategic Journal of Business & Change Management, 8 (2), 171 – 181.
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DOI: http://dx.doi.org/10.61426/sjbcm.v8i3.2036
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