NEO-ETHNIC PLAGIARISM OF MAASAI CULTURAL PRACTICES AND ITS THREAT TO SUSTAINABLE TOURISM IN MOMBASA COUNTY, KENYA
Abstract
Neo-plagiarism involving Maasai culture emerged and has been growing over the years and is a new threat to sustainable tourism in Kenya. However, the actual determinants of the practice of neo-plagiarism of Maasai culture and its effects on sustainable tourism has not been established. Therefore, the objective of the study was to analyze the determinants of neo-ethnic plagiarism of Maasai cultural practices and their influence on sustainable tourism in Mombasa County. The research was carried out in star rated hotels in the County of Mombasa and the target population comprised of purposively selected 18 entertainment managers and entertainment groups. The study used a descriptive research design and qualitative approach. Data collection was through focus group discussions with the entertainment groups and semi-structured interviews conducted on entertainment managers in the hotels. Data was analyzed thematically through coding system supported by Nvivo software. The findings revealed that the determinants of neo-ethnic plagiarism practices in Mombasa County were; attitude of the performers towards the practices and attitudes of hoteliers towards the performers, Pay or Cash Rewards, Client Demands, Cultural Orientation and Entertainer’s Preferences. The study also found that indigenous and Maasai cultural performances were in demand especially at the classified hotels in Mombasa County and Maasai people in the county were begining to find employment as cultural entertainers, though non-Maasai dancers were by far the highest beneficiaries of the neoplagiarism. The study, therefore, recommended that he cultural dancers should work towards in depth learning of other traditional dances so as to improve on their presentation. The entertainment groups should also include at least one genuine Maasai dancer in their troupes in order to improve the sustainability of tourism based on the Maasai dancing.
Key words: Maasai Culture, Neo-Plagiarism, Sustainable Tourism
CITATION: Otieno, E., Munyiri, E., Nzioka, A. (2021). Neo-ethnic plagiarism of Maasai cultural practices and its threat to sustainable tourism in Mombasa County, Kenya. The Strategic Journal of Business & Change Management, 8 (4), 531 – 543.
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DOI: http://dx.doi.org/10.61426/sjbcm.v8i4.2122
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