SOCIAL PRESSURES AND STRATEGIC PERFORMANCE OF COUNTY GOVERNMENTS IN KENYA
Abstract
Succeeding in a market varies over time and place, that is, organizations change over time and so do the rules of the game. Consequently, for organizations to exist, prosper and prevail there will always be a need to understand the requirements shaped by the market dynamics and respond to them. State corporations like other organizations in Kenya; operate in an environment full of pressures which originate from social, professional, normative and regulatory sources. It is therefore vital for establishments to comprehend the relationship between institutional pressures and their performance. The purpose of this study therefore specifically investigated the relationship between Social pressures and strategic performance of County Governments in Kenya. The study embraced descriptive survey research design. The target population of this study was from the permanent staff employed in Siaya Institute of Technology. Both stratified random and purposive samplings were used in the study. Structured questionnaire was used as an instrument of data collection. Pilot study was conducted using respondents that were not part of the actual study. The data collected was processed and analyzed using both the descriptive and inferential statistics with aid of Statistical Package for Social Sciences. Relationship between independent and dependent variables was determined using Pearson’s correlation coefficient, multiple linear regression analysis and cross tabulations. The study strived to establish whether social Pressures significantly affected performance of County Governments in Kenya. Results gave a reflection of top management staff performance being more affected by social pressures. The study therefore recommended the need to sensitize top management officers on social pressures at work places given that they tend to be affected heavily and as such affects the strategic performance in the County Governments. Lastly, the study recommends for further study on similar variables using different methods.
Key Words: Social Pressures, Institution Pressures, Strategic Performance
CITATION: Mshambala, N. Z., & Juma, D. (2022). Social pressures and strategic performance of county governments in Kenya. The Strategic Journal of Business & Change Management, 9 (3), 502 - 516.
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DOI: http://dx.doi.org/10.61426/sjbcm.v9i3.2385
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