STRATEGIC MANAGEMENT PLANNING DRIVERS AND PERFORMANCE OF INVESTMENT FIRMS IN NAIROBI CITY COUNTY, KENYA
Abstract
This study explored the strategic management planning drivers and the performance of investment firms in Nairobi City County, Kenya. The study utilized an exploratory research design. The target population in this study comprised of all the 100 investment firms listed under CMA. The study used a sample of 30 investment firms. Three respondents were sampled from each company that is operations manager, human resource manager and strategy manager. The sample therefore, consisted of 90 respondents comprising of 30 operations managers, 30 human resource managers and 30 strategy managers. Primary data was collected using a semi structured questionnaire. The questionnaires were self-administered by the researcher with the help of research assistants. The semi-structured questionnaires were administered through drop and pick later method. Secondary sources were also used involving document analysis of various prints and online sources that were deemed relevant to the study. Quantitative data was analyzed using both descriptive and inferential statistics using Statistical Package for Social Sciences (SPSS, Version 25). The data was presented using statistical distribution tables. Qualitative data was analyzed using thematic analysis methods and presented in a narration form. Regression data results showed that on average, strategic management planning drivers had a 73.62% positive and statistical influence on the performance of investment firms in Nairobi City County, Kenya. Moreover, correlation analysis showed that organizational culture was found to have more contribution to performance (r = 0.865, α<0.05), followed by organizational structure (r = 0.64, α<0.05), human resources (r = 0.624, α<0.05), while strategic leadership (r = 0.537, α<0.05). It was expected that the organizational culture, organizational structure, strategic leadership and human resources contribute to the performance of investment firms in Nairoi City County, Kenya.
Key Words: Organizational Culture, Organizational Structure, Strategic Leadership, Human Resources
CITATION: Tanui, S. C., & Odollo, L. (2022). Strategic management planning drivers and performance of investment firms in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 9 (4), 267 - 287.
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DOI: http://dx.doi.org/10.61426/sjbcm.v9i4.2412
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