STRATEGY DEVELOPMENT AND PERFORMANCE OF NORTHERN WATER WORKS DEVELOPMENT AGENCY IN GARISSA COUNTY, KENYA

Abstract

Organizational performance generally entails achievement of the set target by organizations. Specifically, in this study, organizational performance entails customer satisfaction, customer outreach and sustainable infrastructure. The Northern Water Works Development Agency have low quantity and quality output compared to the other water works development agencies in the country. The poor performances have been reflected in their inability to meet annual targets and untimely delivery of services in various departments. There exists undesirable performance in water development agencies resulting from poor strategic goals, and formulation of goals which is categorized by low quality output and poor service conveyance. Strategy development has been key in many organizations in enhancing organizational performance through the goal setting strategy, strategy formulation, strategy implementation and strategy monitoring. The general objective of this study was to establish the effect of strategy development on organizational performance in Northern Water Works Development Agency, Kenya. The specific objectives were to establish the influence of goal setting strategy, strategy formation, implementation, and strategy monitoring on performance of Northern Water Works Development Agency, Kenya. The study used a case research design. The Study targeted managers and supervisors at Northern Water Works Development Agency, Kenya. There were a total of 32 managers and 41 supervisors at NWWDA, Kenya. Census method was used consisting of seventy-three (73) staff were selected as the sample size.  The data collection tool used to collect primary data was a questionnaire. Quantitative data was analyzed using descriptive statistic (mean and standard deviation) with the help of Statistical Package for the Social Sciences (SPSS) version 24 and inferential statistics especially correlation and regression. The study found that goal setting, strategic formulation, strategic implementation and strategic monitoring had a significant positive effect on organizational performance. The study recommended that North Water Works Development Agency should set clear goals to encourage productivity in all business units. The strategic plan's major result areas can't be realized without sufficient funding from the organization, which is why it's crucial for the agency to set aside the funds it needs to achieve its goals.

Key Words: Strategy Development, Strategy Formation, Implementation, Strategy Monitoring

CITATION: Ali, A. M., & Wambua, P. P. (2023). Strategy development and performance of Northern Water Works Development Agency in Garissa County, Kenya. The Strategic Journal of Business & Change Management, 10 (2), 1408 – 1424.