SOCIAL GLOBALIZATION ON RECRUITMENT AND SELECTION IN SAROVA GROUP OF HOTELS IN KENYA
Abstract
The globalization of the social and economic landscape has ushered in an era of unprecedented challenges and opportunities for organizations worldwide. Within the Kenyan hospitality sector, exemplified by the Sarova Group of Hotels, this paradigm shift has significantly influenced the recruitment and selection processes. This study delves into the intricate interplay between social globalization and the recruitment and selection strategies employed by Sarova Group of Hotels in Kenya. The general objective of the study was to determine social globalization and its effect on recruitment and selection at the Sarova Group of Hotels in Kenya. The specific objectives of the study were: to examine the effect of religion, language, talent and value on recruitment and selection at Sarova Group of Hotels. The study was guided by objective factor theory, the equity theory and critical factor theory. The study established that there is a positive and significant relationship between social globalization and recruitment and selection at the Sarova hotels. The study recommended the management of Sarova Group of Hotels should enhance religious diversity, language diversity, talent diversity and values diversity so as to improve on the recruitment and selection in the hotels.
Key words: Diversity, Globalization, Language, Recruitment, Religion, Selection, Talent, Values
CITATION: Njaramba, N., Kavale, S., & Kipsang, S. (2024). Social globalization on recruitment and selection in Sarova Group of hotels in Kenya. The Strategic Journal of Business & Change Management, 11 (1), 674 – 683. http://dx.doi.org/10.61426/sjbcm.v11i1.2878
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DOI: http://dx.doi.org/10.61426/sjbcm.v11i1.2878
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