SUPPLIER RELATIONSHIP MANAGEMENT PRACTICES AND THE PERFORMANCE OF THE LARGE MANUFACTURING FIRMS IN KENYA
Abstract
This study was based on the manufacturing firms in Kenya. The specific objective of the study was to determine if supplier relationship management (SRM) practices affect supply chain performance of the large manufacturing firms in Kenya. Cross sectional–descriptive research designs were used to conduct this study. The target population was 499 firms. Stratified sampling was used to arrive at a representative sample of 200 firms whereby a response rate of 72 percent was acquired. The data collection instrument attained cronbanch alpha above 0.7 which was considered acceptable for this study. A multiple regression model was used to analyze the hypothesized relationships between variables while content analysis was be used to analyze qualitative data. The results indicated that supplier relationship management practices had a positive and significant effect on supply chain performance of large manufacturing firms in Kenya. Therefore the study recommends that manufacturing firms in Kenya should employ SRM practices that put in place policies that emphasis best SRM practices. Additionally the study recommends that further research is required to establish whether different sub- sectors within the manufacturing sector would yield different results due to different nature of their operations.
KEY WORDS: Supplier relationship management practices, supply chain performance
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DOI: http://dx.doi.org/10.61426/sjbcm.v3i3.288
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