CHANGE MANAGEMENT PRACTICES AND PERFORMANCE OF TELECOMMUNICATION COMPANIES IN NAIROBI CITY COUNTY, KENYA
Abstract
This research ascertained the impact of change management strategies on the performance of telecommunication firms in Nairobi City County, Kenya, taking into account the current situation. This research utilized a descriptive research design. The study population consisted of all the managers drawn from the four telecommunication firms in Nairobi City County. The data gathering process utilized both primary and secondary data collection methodologies. Questionnaires were utilized to collect primary data. The data was analyzed utilizing both descriptive and inferential statistics, utilizing the SPSS version 24. The descriptive analysis entailed calculating the frequencies and percentages of the demographic data of the respondents. Furthermore, means and standard deviations were utilized for all variables. The study investigated the impact of strategic leadership, strategic alliance, strategic marketing, and technology adoption on the performance of telecommunication businesses in Nairobi city county, Kenya. The results showed a considerable beneficial influence of these factors on company performance. Strategic leadership helps in setting a clear direction and vision for the organization and facilitates effective decision-making. Strategic alliances, when effectively utilized as a change management strategy, can significantly enhance an organization's performance by enabling organizations to access new markets and customers, facilitating knowledge sharing and learning and helping organizations reduce costs and risks. Strategic marketing as a change management strategy can help improve an organization's performance in helping in aligning the organization's marketing efforts with its overall strategic goals and objectives, ensuring that all marketing activities are working towards the same end result. Technology allows for more efficient and effective communication within an organization. The research recommends that the firm should focus on creating a culture of innovation and continuous improvement. The organization should focus on building strong relationships with partners and stakeholders so as to create a collaborative environment that fosters innovation and creativity. Organization should utilize marketing principles and techniques to drive positive change within an organization. One of the most effective ways to enhance technology adoption is through training and education programs.
Key Words: Strategic Leadership, Strategic Alliance, Strategic Marketing, Technology Adoption
CITATION: Omukoko, M. L., & Njuguna, R. K. (2024). Change management practices and performance of telecommunication companies in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 11 (2), 1514 – 1534. http://dx.doi.org/10.61426/sjbcm.v11i2.2997
Full Text:
PDFReferences
Aarons, G. A., Ehrhart, M. G., Farahnak, L. R., & Hurlburt, M. S. (2017). Leadership andorganizational change for implementation (LOCI): a randomized mixed method pilotstudy of a leadership and organization development intervention for evidence-basedpractice implementation. Implement Sci, 10(3), 11-31
Abner, G., Perry, J. L., Morrison, J. K., & Valdez, B. (2019). Preparing the NextGeneration of Federal Leaders: Agency-Based Leadership DevelopmentPrograms. Texas, TX: UT Faculty/Researcher Works.
Akanni, L. F., Oba, R. B., & Ishola, M. B. (2022). Strategic marketing practice, apanacea for achieving greather organization performance in Nigeriatelecommunication industries. KWASU Journal of the Business ofEducation, 3(1), 100-111
Amisu, O. A., Otegbade, T. O., & Shomade, S. O. (2018). Performance Effects ofStrategic Marketing Management in the Nigerian Telecoms Industry: Empirical Insight from Globacoms Ltd. Journal of Marketing, 84(12), 78-92
Asamoah, E. S. (2021). The Effect of the Marketing Mix on Customer PurchaseDecision in the Mobile Telecommunication Industry in Sub-SaharaAfrica. Journal of Applied Business & Economics, 23(7).
Beeson, I. & Davis, C. (2020). Emergence and accomplishment in organizational change.Journal of Organizational Change Management, 13 (2), 178-189
Berg, E. (2018). Rethinking technical cooperation: Reforms for capacity building inAfrica. Washington, D.C.: UNDP/DAI
Bernadette, S. (2018). The use of strategic alliances as an instrument for rapid growth, byNew Zealand based questor companies. Master of Business Innovation andEntrepreneurship, Unitec New Zealand.
Beshtawi, M., & Jaaron, A. (2019). Change management in telecommunication sector: a managerial framework. Review of Contemporary Business Research, 3(1), 127-141.
Buick, F., Blackman, D. A., O'Donnell, M. E., O'Flynn, J. L., & West, D. (2018). Can enhanced performance management support public sector change?. Journal of Organizational Change Management, 28(2), 271 – 289
Cooper, H. M. (2019). Integrating research: A guide for literature reviews. Sage Publications, Inc.
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative and Mixed Methods Approaches (4th ed.). Thousand Oaks, CA: Sage.
Dacha, V., (2018). Effect of stakeholder participation on the efficiency of the procurementprocess in the public sector: a case of Jomo Kenyatta University of Agriculture andTechnology. Strategic Journal of Business & Change Management. 5(2), 1-28
Dibia, N. J. (2021). Exploring the Strategies Adopted to Overcome Employee Resistance to Change in the Telecommunications Sector in Lagos, Nigeria (Doctoral dissertation, Colorado Technical University).
Dua’a Adnan, M., Shariah, A., Aljber, E. J., Al-amryeen, B., & Alghushami, A.(2022). The Impact of Strategic Planning on the Performance ofTelecommunications Sector in Jordan. Saudi J Bus Manag Stud, 7(2), 61-64.
Fernandez, S., & Moldogaziev, T. (2018). Using employee empowerment to encourageinnovative behavior in the public sector. Journal of Public Administration Researchand Theory, 23(1), 155–187
Hussein, K. E. (2018). Effects of Strategic Change Management Practices on Performance in The Telecommunication Industry in Kenya: Case of Telkom Kenya Limited (Doctoral dissertation, Kenyatta University).
Kerber, K., & Buono, A. F. (2020). Rethinking organizational change: Reframing the challenge of change management. Organization Development Journal, 23(3), 23 – 31
Kibira, B. (2019). effect of strategic alliances on competitive advantage of commercial banksin Kenya. Unpublished MBA Project, University of Nairobi.
Kinyua, J.M. (2020). strategic alliances between Jomo Kenyatta University of Agricultureand Technology (JKUAT) and Middle Level Colleges in Kenya. Unpublished MBAProject, University of Nairobi.
Kitonga D. M., Bichanga, W. O., Muema, B. K. (2018), the Role of Determining StrategicDirection on NotFor-Profit Organization Performance in Nairobi County in Kenya.International Journal for Scientific and Technology Research Volume 5.
Kothari. U.(2004). Research Methodology: Methods and Techniques. New Delhi.:Asia Publishing house.
Kyengo J.M., Muathe, S. M. A. & Kinyua G. M. (2019). Strategic assets andperformance: The role of research and development in food processing firmsin Nairobi City County, Kenya. International journal of innovative researchand advanced studies, volume 6(3).
Makau, J. (2018). The strategic alliances and organizational competitiveness amongcommercial banks in Kenya. Unpublished MBA Project, University of Nairobi
Mativu, M. R. (2019). Change management at Safaricom limited (Unpublished Thesis Submitted to University of Nairobi, Kenya)
Mistarihi, A. (2021). Strategic Leadership Competencies: Evidence from the State ofQatar. Journal of Human Resource and Sustainability Studies, 9(01), 57-60
Ndalameta, E. (2020). The concept of distributed leadership practice and its applicabilityin the management of small and medium enterprises (Doctoral dissertation,Stellenbosch: Stellenbosch University).
Neirotti, P. (2016). Are customers’ reviews creatingvalue in the hospitality industry? Exploring the moderating effects of marketpositioning. International Journal of Information Management, 36(6), 1133-1143.
Ng’ang’a L.W. (2019) Influence of Strategic Direction on Organizational Performance inTourism Government Agencies in Kenya, International Journal of Business andCommerce, 6, 4, 2225-2436.
Ouma, G. O., Kwasira, J. & Imbambi, R. M. (2019). Influence of technology adoptionon water service delivery in Lake Victoria South region, Kenya. International journal of social science and information technology, vol. IV,issue V, pp 427-437
Owolabi, A.S., and Makinde, G.O. (2012). The Effect of Strategic Planning on CorporatePerformance in University Education: A Study of Babcock University. Kuwait
Phillips, J. R. (2020). Enhancing the effectiveness of organizational change management. Human Resource Management, 22(1‐2), 183 – 199
Research ICT Africa (2019). The state of ICT in Kenya. Policy Paper No. 9, series 5.Available on researchictafrica.net/after- access_ the state of ICT-in-Kenya.
Shahzad, F., Luqman, R. A., Khan, A. R., & Shabbir, L. (2021). Impact of organizational culture on organizational performance: An overview. Interdisciplinary journal of contemporary research in business, 4(1), 6 – 11
Spanjol, J., William, J. Q & Rosa, A. J. (2017). The role of strategic orientation innew product development, Journal of strategic management 28 pp 236-250
Styhre, A. (2021). Non‐linear change in organizations: organization change management informed by complexity theory. Leadership & Organization Development Journal, 23(6), 343-351.
Tharamba, T. M. & Rotich, G. & Anyango, W. (2018). Effect of strategic positioningon the firms performance in the telecommunications firms in Kenya: A caseof Safaricom Limited. The Strategic Journal of Business & Change Management, vol. 5, Iss. 2, pp 83-105
Uwambayingabire, C., & Mulyungi, P. (2018). The Influence of Strategic Planningon Organizational Performance; Case Study Cogebanque Rwanda. International Journal of Research & Review, 5(6), 36-46.
Varpio, L., Paradis, E., Uijtdehaage, S., & Young, M. (2020). The distinctions between theory, theoretical framework, and conceptual framework. Academic Medicine, 95(7), 989-994.
Walker, R. M., Damanpour, F., & Devece, C. A. (2019). Management innovation and organizational performance: The mediating effect of performance management. Journal of public administration research and theory, 21(2), 367-386
Waiswa, B. E., Nduhura, A., Mugerwa, B., Settumba, J. P., Wanume, P., & Businge, H. (2018). Marketing Strategies and Market Performance of M-Sente aMobile Money Product of Uganda Telecom Ltd.
World Bank (2019). Securing future growth. Policies to support Kenya’s digitaltransformation, October, 2019. Edition no. 20. Available onwww.worldbank.org.
Yusuf, M. A. (2021). Determinants of Strategic Change Implementation among Telecommunication Companies in Kenya (Doctoral dissertation, KeMU)
DOI: http://dx.doi.org/10.61426/sjbcm.v11i2.2997
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 3.0 License.
PAST ISSUES:
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.