EMPLOYEE ENGAGEMENT AND PERFORMANCE OF KENYA BROADCASTING CORPORATION NAIROBI CITY COUNTY, KENYA
Abstract
This research examined the correlation between employee engagement and organizational performance at the Kenya Broadcasting Corporation in Nairobi City County, Kenya and objectively looked at the effect of employee vigour, employee dedication, and employee absorption on organisational performance at Kenya Broadcasting Corporation. The variables were guided by Social Exchange theory, Expectancy theory, Goal Setting theory and Self Determination theory. Descriptive Research design was used. The Kenya Broadcasting Corporation Nairobi County was the unit of analysis, while the members of staff working at the headquarters in Nairobi was the unit of observation. Using a simple random sampling, the respondents were selected from ICT, Radio, Television, Corporate planning, Administration, Finance, Research & Development, Marketing & Advertising, and Editorial departments. Collection of primary data was by questionnaire.. The reliability of the study indicator measures in the questionnaire was assessed using Cronbach’s alpha. Descriptive analysis and inferential analysis methods were employed to analyse quantitative Data. Qualitative data analysis was through content analysis. Data was presented in tables and figures. The study found that employee vigour, employee dedication and employee absorption had a positive significant influence on the organisational performance. The research concluded that an employee embodies a synthesis of energy and motivation, which seems to guarantee sustained employability. Employee absorption may enhance and refine corporate culture. The research recommends that organizational management should prioritize supporting workers and ensuring they have access to essential resources. Autonomy and diversity may enhance employee engagement; hence, the HRM department within the organization can create employment roles that provide substantial autonomy and variation.
Key words: Employee Vigour, Employee Dedication, Employee Absoftablerption, Organizational Performance
CITATION: Nyakiamo, J. A., & Kiiru, D. (2024). Employee engagement and performance of Kenya Broadcasting Corporation Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 11 (3), 798 – 812. Http://dx.doi.Org/10.61426/Sjbcm.v11i3.3060
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DOI: http://dx.doi.org/10.61426/sjbcm.v11i3.3060
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