ENTREPRENEURIAL TALENT ENGAGEMENT PRACTICES AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NAIROBI CITY COUNTY, KENYA
Abstract
In the quest to remain afloat in the cut-throat competition for reasonable market share, enterprise owners are faced with a difficult task of formulating an internal combination of resources that will give them a competitive advantage. The purpose of this study was to determine how entrepreneurial talent engagement practices affected the performance of small and medium-sized businesses in Nairobi City County, Kenya. The researcher's particular goals in this study were to determine how talent development, employee recruitment, talent management, and compensation affect the performance of small and medium-sized firms in Nairobi City County, Kenya. The researcher developed meaningful findings that will provide resourceful knowledge to various stakeholders in the entrepreneurial space such as small and medium size owners, business financiers, governmental and non-governmental players in trade, and skilled labour providers will gain insight into the best practices in employer-entrepreneurial talent engagement and relationship. The study adopted Inclusive and Exclusive theories of talent management, Prospective theory, Reinforcement theory and the balanced score card model to support the variables of the study. 353 SMEs were selected as a sample size from the 3000 SMEs in Nairobi City County, Kenya, that were registered and licensed, using the Yaro Yamane 1967 formula. In this study, the dependent and independent variables were explained in connection to one another using a correlational research methodology. Because this approach answers the research questions posed in this study, it was determined to be appropriate for this investigation. Questionnaires were employed as the data collecting tool, and a sample was chosen using the stratified random sampling technique. The researcher used the content analysis approach to process the qualitative data, while the Statistical Package for Social Science was used to analyze the quantitative data. Inferential and descriptive statistics were then used to determine the study's conclusions.
Key words: Talent Development, Employee Recruitment, Talent Management, Employee Compensation
CITATION: Muteti, K. M., & Mwasiaji, E. (2024). Entrepreneurial talent engagement practices and performance of small and medium enterprises in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 11 (4), 1166 – 1187. http://dx.doi.org/10.61426/sjbcm.v11i4.3148
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DOI: http://dx.doi.org/10.61426/sjbcm.v11i4.3148
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