COMPETITIVE STRATEGIES AND ORGANIZATIONAL PERFORMANCE OF FIVE-STAR HOTELS IN NAIROBI CITY COUNTY, KENYA
Abstract
This study investigated how competitive strategies associate with the effectiveness of five-star hotels in the city of Nairobi. This study was conducted with all eleven five-star hotels that had been registered with the Tourism Regulatory Authority (TRA) as of the initial three months of 2020. Two five-star hotels in the county of Nairobi were forced to shut down amid the Covid-19 outbreak of 2020. The researcher used census methods to ensure that all members of the limited and manageable-sized population were included in the analysis. A survey was conducted in which participants provided their answers to predetermined questions with the intention of collecting data. The questionnaire was designed to include both open and close-ended questions, and a five-point Likert scale ranging from 1 (strongly disagree) to 5 (strongly agree) served as the guide to record the responses. The research employed both descriptive and inferential statistics. In addition to analyzing quantitative data with descriptive statistics (e.g., means and standard deviation), the Statistical Package for Social Sciences (SPSS) also examined the same data and presented it in a tabulated format, bar charts, and graphs. The findings showed that costs leadership had a very huge influence in improving the effectiveness of the five-star hotels. The results also showed that applying various product differentiation strategies helped to create an appealing image to the target clients. It was noted focus strategies had minimal albeit positive impacts on the selected hotels. Since they had positive impacts on the performance of these hotels, they were considered to be at the centre of the five-star’s hotels expansion plan. Since the three specific objectives were met, it was concluded that the applied competitive strategies had a direct relationship with the effectiveness of the selected hotels in the Kenyan capital.
Key Words: Leadership Cost Tactics, Merchandise, Service Differentiation, Focus Strategies
CITATION: Aberi, L., & Wanyoike, R. (2025). Competitive strategies and organizational performance of five-star hotels in Nairobi City County, Kenya. The Strategic Journal of Business & Change Management, 12 (2), 375 – 390. http://dx.doi.org/10.61426/sjbcm.v12i2.3214
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DOI: http://dx.doi.org/10.61426/sjbcm.v12i2.3214
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