STRATEGIC LEADERSHIP AND PERFORMANCE OF TELECOMMUNICATION FIRMS IN KENYA
Abstract
Increased competition exerts pressure on firms to be proactive and to formulate successful strategies that facilitate proactive response to anticipated and actual changes in the environment through strategic leadership which has widely described as one of the key drivers of effective strategy implementation. The main objective the study was to investigate the influence of strategic leadership on performance of telecommunication firms in Kenya. The specific objectives were to establish the influence of strategic direction setting, strategic thinking, strategic leadership intelligence and strategic articulation on performance of telecommunication firms. The study was anchored grounded on Ricky Griffins theory, goal setting theory, managerial leadership theory, and Upper Echelon theory. This study employed descriptive research design. The target population was of 37 telecommunication firms and the Slovins formula was used to obtain a sample size of 108 respondents. The correlation results showed a strong, positive linear relationship between strategic direction setting, strategic articulation practice, strategic intelligence leadership, strategic thinking practice and performance of telecommunications firms. The regression results indicated that strategic direction setting practice, strategic articulation practice, strategic intelligence leadership practice and strategic thinking practice had significant and positive influence on organizational performance of telecommunication firms in Kenya. The study concludes that strategic direction setting practice, strategic articulation practice, strategic intelligence leadership practice and strategic thinking practice positively and significantly affect the performance of telecommunication firms. The study recommended that the management of the company need to employ strategic direction setting practice, strategic articulation practice, strategic intelligence leadership practice and strategic thinking practice so as to increase of the performance of telecommunication firms.
Key words: Articulation, Direction, Intelligence, Leadership, Performance, Practice, Setting, Strategic, Thinking.
CITATION: Odero, S. A., & Kavale, S. (2025). Strategic leadership and performance of telecommunication firms in Kenya. The Strategic Journal of Business & Change Management, 12 (2), 784 – 797. http://dx.doi.org/10.61426/sjbcm.v12i2.3241
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