STRATEGIC DOWNSIZING AND COMPETITIVENESS OF DT-SACCOS IN NAROK COUNTY
Abstract
This study established the effects of strategic downsizing on competitiveness of commercial DT-Saccos in Narok County, Kenya. The study was guided by the resource-based theory. The study was conducted using descriptive survey design and targeted the management of 26 commercial DT-Saccos from the region from which a sample size of 104 respondents was drawn using stratified random sampling method. Questionnaires were used to collect data after pilot testing them DT-Saccos in Nakuru County. The questionnaires were pretested to ensure content validity and also for reliability at the recommended Cronbach alpha of 0.7. The data was analyzed using both descriptive and inferential statistical methods. The findings of this study affirmed that strategic downsizing has a significant and positive impact on the competitiveness of DT-SACCOs in Narok County. The study recommended that DT-SACCOs should institutionalize strategic downsizing as part of broader organizational transformation efforts, ensuring it is guided by clear objectives and staff engagement.
Key Words: Downsizing, Outsourcing, Reengineering, Centralization
CITATION: Katana, M. K., & Mukanzi, C., & Wanambisi, A. (2025). Strategic organization restructuring and firm competitiveness: a survey of deposit taking SACCOs in Narok County. The Strategic Journal of Business & Change Management, 12 (2), 892 – 907. http://dx.doi.org/10.61426/sjbcm.v12i2.3245
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DOI: http://dx.doi.org/10.61426/sjbcm.v12i2.3246
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