INFLUENCE OF INTRAPRENEURSHIP ON GROWTH OF RESTAURANTS IN NYERI TOWN: A SURVEY OF SELECTED RESTAURANTS IN NYERI CENTRAL BUSINESS DISTRICT
Abstract
The purpose of this research was to determine the influence of intrapreneurship on the growth of Restaurants in Nyeri town: A survey of selected restaurants in Nyeri central business district. Intrapreneurship is a major concern to entrepreneurs and the government. The research adopted a descriptive survey design involving the owners and staff of restaurants based in Nyeri Town. The population for the study was 70 respondents from the selected 14 restaurants that offer meals, drinks and accommodation. The researcher adopted census technique to collect data from the target population of the study. The data was collected by use of a semi-structured questionnaire administered through personal interviews. Descriptive statistics was used to analyze the data collected. Bar charts, tables, and pie charts are used for data presentation. Due to their low educational and training levels, majority exhibited challenges in intrapreneurial activities that had a strong influence on their growth. The study revealed the need for novelty and innovation. The researcher recommends that restaurants entrepreneurs should invest in research and development (R&D) to develop new products and new ways of doing business in the spirit of Schumpeterian theory.
Key Words: Intrapreneurship, Restaurants Growth, Nyeri Town
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DOI: http://dx.doi.org/10.61426/sjbcm.v3i4.328
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