FACTORS INFLUENCING ADOPTION OF MOBILE MONEY SERVICES AMONG INSTITUTIONS OF HIGHER LEARNING IN KENYA
Abstract
The objective of this study was to establish factors influencing adoption of mobile money services among institutions of higher learning. The specific objectives of this study were: to establish the influence of banking alternative quality on the adoption of mobile money services, and to determine the influence of financial reporting standards on the mobile money services at institutions of higher learning. The study adopted a descriptive research design. The target population of this study comprised of the senior management staff in finance and accounting department in institutions of higher learning within the Nairobi County. The study collected both primary and secondary data whereby primary data was collected using a questionnaire while secondary data was obtained from the strategic plan and other publications at the University. Data collected was analyzed by conducting a multiple regression analysis in order to establish factors influencing adoption of mobile money services in institutions of higher learning. The regression analysis was used to predict the value of the dependent variable on the basis of the independent variables. The study concludes that the banking alternative quality and the awareness of the mobile money transfer services influences the adoption of mobile money services to a great extent. The study also concludes that there is a significant relationship between financial reporting and the adoption of mobile money services to a great extent. This study therefore recommends that the finance departments of these institutions embrace mobile money transfer systems as they will be faster, easier and more convenient to the student. The study also recommends that the institutions of higher learning adopt financial reporting standards as a strategy for accountability and auditing of the institution finances so as not to miss out on those that were transferred from the mobile money services.
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DOI: http://dx.doi.org/10.61426/sjbcm.v1i2.39
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