INFLUENCE OF LOGISTICS MANAGEMENT ON SUPPLY CHAIN PERFORMANCE IN RETAIL CHAIN STORES IN KENYA: A CASE OF NAKUMATT HOLDINGS LIMTED
Abstract
Statistics has shown that investment in logistics management improve supply chain performance and can reduce transaction cost; increasing the speed and reliability of transactions in retail chain stores. This study examined the influence of logistics management on supply chain performance in retail chain stores in Kenya with a case of Nakumatt Holdings Ltd. The study objectives was based on two study variables namely order management and warehousing management in supply chain performance in retail chain stores in Kenya. The study adopted descriptive survey design and target population was 180 operational management level personnel in supply chain departments of Nakumatt Holdings Ltd branches in Nairobi County. A census design technique method was used and data collected through the use of questionnaires. Secondary data was used to supplement primary data. A pilot study was conducted to pretest the validity and reliability of instruments for data collection. The data was analyzed by SPSS version 22 and Excel. Findings showed that the independent variables in the study were able to explain 76.40% variation in the supply chain perfomance while the remaining 23.60% was explained by the variables or other aspects outside the model. This implied that these variables were very significant and they therefore needed to be considered in any effort to boost supply chain perfomance in retail stores. Based on the study findings, the study concluded that supply chain performance in retail stores was affected by order management and warehousing management as the major factors that mostly affected supply chain performance in the retail chain stores in Kenya. The study concluded that order management was the first important factor that affected supply chain performance in retail stores. The study contributed the body of knowledge by determining that influence of logistics management on supply chain performance in retail chain stores in Kenya was greatly affected by order management and warehousing management.
Key Words: Order Management, Warehousing Management, SMEs
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DOI: http://dx.doi.org/10.61426/sjbcm.v4i2.446
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